Until the story of the hunt is told by the lion, the tale of the hunt will always glorify the hunter (African proverb referenced by Nigerian novelist Chinua Achebe, amongst others) Africa is the second-largest continent, after Asia, covering about
On 11 April 2017 the AMRA Directors elected the first AMRA Chairman, Sami Ghabrial (Managing Director, Marketeers Research, Egypt). Sami is a Telecommunication Engineer, with an MBA degree (The American University in Cairo), with the concomitant logical mind and sense for the
The following fees apply to all memberships activated between January 2017 and December 2017. All fees can be paid online. Category Size US$ per year (2017) Association Members 40+ organisations $ 1,000.00 21 to 40 organisations $
AMRA offers a number of member benefits, delivered across Africa, and in partnership with AMRA member associations at regional and local level. All AMRA members benefit from… Preferential rates for AMRA events Advertising opportunities (e.g. AMRA Directory) Publications Use of
Africa Forum 2017 saw the launch of the much anticipated African Market Research Association (AMRA) in Johannesburg, South Africa, on 16 and 17 February 2017. More than 120 delegates from 26 countries across Africa and the rest of the globe
Congratulations to the winners of the first Africa Forum Best Speaker Award! Pieter J. Rossouw and Monique Schehle (Greenland), for Drawing on the Right Side of Research. With them is programme committee member and session chair Jonathan Karanja.
Delegates at Africa Forum 2017, the first AMRA pan-African gathering of the insights industry, in Johannesburg, South Africa. Inspirational!
Sami Ghabrial (Managing Director, Marketeers Research, Egypt) is by training an Engineer (The American University in Cairo), with the concomitant logical mind and sense for the meaning behind numbers. His marketing management expertise was obtained with two great institutions: Xerox,
16 FEBRUARY 2017 07:00 Registration Session 1 The Business of Insights in Africa Session Chair: Leonie Vorster (South Africa) 08:30 Welcome to Africa Forum 2017! AMRA and SAMRA 08:45 The African Context Guest Speaker: Berenike Ullmann, Vice-President, Consumer and Market