africa-forum-2017-finalAFRICA FORUM 2017
Research and Innovation, Made in Africa
Johannesburg (South Africa), 16-17 February 2017

We are delighted to announce the launch of the first Africa Forum, organised by the African Market Research Association (AMRA) in association with Association Marocaine des Instituts de sondages et Etudes de marché (AMISE), the Marketing & Social Research Association (MSRA, Kenya), the Nigerian Marketing Research Association (NiMRA), the Southern African Marketing Research Association (SAMRA) and ESOMAR. The Forum will mark the official launch of AMRA.

The event will set the agenda for shaping the future of the African Market Research community and the activities of AMRA.

The forum aims to encourage:

  1. Sharing innovations in market research and contributing to the body of research knowledge in Africa, while learning from each other’s mistakes and successes.
  2. Networking by research agencies and clients from across Africa, and the rest of the world, to generate business and to connect with suppliers and partners.

The Africa Forum 2017 is open not only to AMRA, ESOMAR, AMISE, MSRA, NiMRA, SAMRA and GRBN members, but anyone interested in sharing innovations and connecting with the growing and dynamic African market research community.


(Please make sure you have read the instructions and topics below, before submitting your outline via the AMRA website)

Deadline for proposed presentation outline submission: 7 October 2016

You will receive on screen and emailed confirmation that the outline has been successfully submitted. if you don’t, please get in touch urgently on

NB: Although the outline must be submitted in English, there will be simultaneous interpreting services (English-French and French-English) at the event, and so presentations can be in French or English. 

We encourage INNOVATIVE presentations with the following profile:

  • Unique and never-before presented interactive multimedia presentations
  • Corporate case studies (client/brand co-presenting)
  • Collaborative panels, roundtables and stimulating debates
  • Cutting-edge concepts and advanced thinking
  • Exploring the how to vs. the why
  • Out-of-the-box formats; we are flexible to include insightful experiments!
  • Presentations which reflect the real vibrancy of Africa!
  • Innovation, Innovation, Innovation in Africa

The proposals can cover the following topics – not exclusively, but preferred:


Focus on Research and Innovation: Redefining Research in Africa

  • The impact of digital practices in market research
  • The challenge of online/mobile data collection in different countries
  • Mining data in social networks
  • The use of data analytics
  • Qualitative research redefined by social media
  • The use of neuroscience in market research
  • Doing social research in Africa
  • Learnings from client-side innovations
  • Creativity, and new tools and methods of research

The Business of Market Research: Driving Decision Making

  • Promoting African research to clients: communicating cultural differences which may affect corporate decision-making effectively
  • Publicising the market research industry in Africa
  • The rise of local brands: a challenge to global brands and a golden opportunity for market research in Africa
  • African researcher capacity building: challenges and prospects of infrastructure
  • Rethinking market, social and opinion polling ahead of the client

Eyes on African Youth

  • Working with African millennials
  • Reaching the connected youth in Africa
  • Understanding the mindset of African millennials (consumers) in the digital age

Training: Investing in the Future of Market Research

  • Training ‘The Field’ for quality
  • Understanding the status and quality of interviewers and team leaders across the continent
  • Developing a standard training tool for market researchers in Africa

Setting the Africa Market Research Agenda

  • Strengthening market research national associations across the continent
  • Ethics as market research imperative: pursuing and establishing a standard code of ethics for research professionals across Africa
  • Promoting data protection in Africa
  • Moving towards consultancy: what’s the role for market research firms?

Market Research is used generically to include a number of areas of research, such as marketing research, economic research, business research, social research, political research and opinion polling.

africa-forum-2017-submitWe want to hear from you. If you have a proposal in mind, submit your abstract (including a short biography and your photo) by 7 October.

Please submit your proposal using the relevant online form (AFRICA FORUM 2017 PRESENTATION SUBMISSION FORM) addressing the requirements below:

  • the purpose and contribution to the field
  • the relevance of the subject of your presentation
  • evidence of impact on decision-making
  • description of what’s unique and what’s the breakthrough relevance for Africa.

Innovative contributions as well as client/agency case studies will be given preference.


AmrKaisAmr Kais (Managing Director, Ipsos, Egypt)

Dr. Amr Kais is an experienced practitioner in the fields of marketing, management, research, and media. His extensive and long expertise in these fields has been acquired through the various teaching assignments, consulting practices and employment history with international as well as local conglomerates. Dr. Kais is presently a participating faculty at the American University in Cairo (undergraduate curriculum, Graduate curriculum, Chartered Institute of Marketing and IAA Diploma),  and a designated lecturer of various institutions, including University of Cambridge (Cambridge International Examinations), World Bank Institute and others. Dr. Kais is a Certified Management Consultant by the Institute of Management Consultancy (IMC) and a Certified Coach by the Learning Circle on the “Team Learning Labs” of Peter Senge. His consulting experience is specialized in marketing, management, media, and research covering a wide spectrum of industries including automotive, pharmaceuticals, real estate, communications, advertising FMCG’s and others. Dr. Kais has completed his DBA from Maastricht School of Management, Netherlands, and holds the M. Phil. from the same university. Dr. Kais obtained his MBA from the American University in Cairo and the BA (Marketing and International Business Specialization) from Cairo University. Dr. Kais was the founder and Chairman of IMI – International Marketing and Management Institute till 2011, and presently, Dr. Amr Kais is the founder and Managing Director of Ipsos Egypt which is now the largest research company in Egypt and the Middle East. Also he was the founder and Chairman of the “Marketing Committee” and The “Corporate Social Responsibility committee” at the American Chamber of Commerce, Egypt. Dr. Kais is a member of various professional institutions and associations, including France-Egypt Presidential Business Council (CPFEA), American Marketing Association, Institute of Management Consultancy, Egyptian Advertising Association, EJB – Egyptian Junior Businessmen Association. Also served as a non- executive board member in Banque Du Caire, Egytrans and B.Tech among others companies. In addition to his professional and academic expertise, Dr. Amr is an active contributor to intellectual writing. He has a weekly column at AlAlam El Youm newspaper, in addition to his numerous participation in academic books and journals.

jonathan-karanjaJonathan Karanja (Managing Partner, Frontier Consulting Services, Kenya)

Jonathan’s experience in market research covers over 30 African countries in a period of 15 years, leading and managing projects in different market and social research fields. Jonathan is particularly skilled in using insights from research to drive real outcomes for both commercial and non-profits. Having worked with key global and local corporates, his experience enables him to work collaboratively to deliver outcomes in line with organization objectives. Jonathan is a member of the Marketing & Social Research Association (MSRA) Kenya, where he has served as the Chairman. He serves as a Director of the Retailer Association of Kenya (RETRAK) and is a BMO member of the Kenya Private Sector Alliance (KEPSA). He is currently pursuing his Masters in Economic Policy & Management.

nontuthuzelo-mashabaNontuthuzelo Mashaba (Lecturer and Undergraduate Programme Coordinator, Department of Marketing Management, Faculty of Management, University of Johannesburg, South Africa)

Nontuthuzelo Mashaba is an enthusiastic marketer, researcher and academic who is currently enrolled for her PhD in Management at ESC Rennes School of Business in France, focussing on Corporate Social Responsibility. She started off her career at Unilever and then moved to L’Oreal where she was Brand Manager. She moved to the University of Pretoria where she lectured and completed her MCom in Marketing Management (Cum Laude). She currently lectures and supervises research at the University of Johannesburg.


Othman Ouazzani (Division Knowledge & Insight Manager, The Coca-Cola Company, Morocco)

Othman El Ouazzani is the Knowledge & Insights Manager for the North and Equatorial Africa Region of The Coca-Cola Export Corporation. After his Bachelor’s studies in Business Administration from ISCAE (Casablanca) in 1989, he did a 2-year stint in brand management in Gillette. He joined Coca-Cola in 1991 as a Research Executive and held various positions in the market research area. He is currently responsible for all consumer/shopper/customer and business related research. He supports several teams within the company including the regional Strategy Marketing, Operational and Brand teams across markets in the region, among others.


paul-nnanwobuPaul Nnanwobu (CEO, Random Dynamic Resources, Nigeria)

Throughout his 25-year career in field operation research and marketing, Paul has enjoyed participating in many high profile research projects across Africa. After an inspiring and challenging Career with ACNielsen (now , The Nielsen company), and Unisys , Paul worked with RMS,[Research and Marketing Services, now part of TNS] as Head of Field Services and has managed projects in more than 25 Countries across in West, East, Southern and Central Africa sub regions. He has also worked extensively on development projects and baseline studies in Sub-Saharan Africa. The founding CEO at Random Dynamic Resources Ltd (one-stop fieldwork company), Paul is currently based and working from RDR Headquarters in Lagos, Nigeria. He is the Publisher of Research Intelligence Magazine- the voice of marketing Research Industry in West Africa; and     currently the Secretary General of Nigeria Market Research Association (NiMRA). Paul holds a Post Graduate Diploma in Journalism from Pan Atlantic University (formerly Pan African University).

phyllis-macfarlane Phyllis Macfarlane (Global Training Director, GfK, United Kingdom)

Phyllis Macfarlane has worked in Market Research throughout her career, managing GfK’s UK company, focusing personally on international and B2B research, and always interested in the global development of the MR industry, and, perhaps more importantly, in the growth of Researchers! She has spent the last several years working on the GfK Verein’s University cooperation programme, setting up post graduate courses and degrees in Africa and Asia, and supporting Interviewer training in Africa. She is now expanding that work through the ESOMAR Foundation, via education and also supporting the non-profit sector to use market research best practices more in designing and measuring their aid programmes. She believes that everyone needs market research skills: from the newest small business to top executives in global organisations, and is doing her best to spread the word! She also believes that there is a huge opportunity for the MR industry in Africa to demonstrate new thinking and support both local and international clients with real business know-how.


7 October 2016 – Deadline for submitting outlines for presentations
21 October 2016 – Publication of the programme online
16-17 February 2017 – Event


Become a Sponsor at AFRICA FORUM 2017. We expect over 100 participants from all over Africa and beyond. Take advantage of this unique opportunity to connect your company with the main players in this exciting market. For sponsorship options and enquiries please visit the SPONSORSHIP PAGE

Call for Speakers: Africa Forum 2017
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