Africa Forum 2017 will see the launch of the much anticipated African Market Research Association (AMRA) and will set the African agenda for market research, including social research, opinion polling and data analytics. To celebrate the journey ahead, an impressive line-up of more than 30 presentations by African and international speakers awaits delegates at this once-in-a-lifetime two-day event in Johannesburg, South Africa, on 16 and 17 February 2017.

More than 100 delegates from 27 countries and 72 organisations across Africa and the rest of the globe will gather in Johannesburg, South Africa, to celebrate the African insights industry, challenge the status quo, share experiences and learn from thought leaders about research innovations that work in Africa. With about a third of the delegates representing buyers of research, Africa Forum 2017 offers ample opportunity for suppliers and clients in the insights industry to network, not only during the day, but also at the Networking Dinner on the opening day and at the official Launch and Awards Dinner on 17 February.

Opening speaker Berenike Ullmann is Vice-President, Consumer and Market Knowledge, for Procter and Gamble IMEA (India, Middle East and Africa). She is a champion of consumers and expert in research and African life. She has spent more than 30 years doing consumer understanding work in China, Asia, the Middle East, Africa, Central and Eastern Europe. Berenike will be sharing her thoughts about the transformation of consumers and markets and hence of research needs, using examples from Africa, China, and other emerging markets, for inspiration.

Also amongst the esteemed guest speakers is Finn Raben, Director General of ESOMAR World Research. Finn is a “third culture child” who was born in the Far East and grew up in Europe and the Middle East. He went to university in the Netherlands and Ireland, is an Honours graduate in Languages, with Post-Graduate degrees in Business Administration & Marketing Management and speaks four languages fluently. Finn has spent most of his working career in Market Research, and prior to joining ESOMAR, had worked at Millward Brown IMS in Dublin, AC Nielsen, TNS and most recently at Synovate. He is a passionate fan and advocate for the research community in all its guises – analytics, research, insight and consultancy: #IAMAPROUDMARKETRESEARCHER. Finn’s presentation will focus on how research is being transformed using the latest technologies, and will introduce the revised ICC ESOMAR International Code on market, opinion and social research and data analytics and what it means for researchers.

Swaady Martin is the founder and CEO of the SWAADY GROUP, a woman-owned social enterprise; transforming African agricultural commodities locally to contribute to the reversal of the African commodity trap. The group’s pioneer brands, YSWARA and AKRAFO, are perceived amongst Africa’s leading luxury and premium brands and are present at recognised luxury retailers in 15 countries in Africa, USA, Europe, Middle-East and Asia. Swaady has received recognition and numerous distinctions and awards from big names such as Forbes, Oprah Winfrey and Aljazeera. She is also the author/creator of the “Luxe Ubuntu” concept, an inclusive luxury business model providing economic value and meaningful income to all the members of the supply chain, who participate in the production of luxury products.

Storytelling is one of the most important techniques for presenting research. Storytelling is a strong African tradition that cuts across African cultures, and Africa should be leading the way globally, when it comes to storytelling. Gcina Mhlophe has been writing and performing on stage and screen for over 20 years. She is South Africa’s favourite storyteller, and maintains that storytelling is the information technology of yesteryear. “For as long as there have been people in the world, there have been stories – long before all the great respectable sciences were known to us”. Gcina feels that the well-known traditional tales of Africa have worldwide appeal, as they recur in different versions in many other parts of the world.

AMRA is the voice of market research (including social research, opinion polling and data analytics) in Africa, aiming to ensure industry standards in Africa, and to promote market research (including social research, opinion polling and data analytics) within Africa and to the rest of the world. This first Africa Forum is brought to you by AMRA and event partners AMISE in Morocco, MSRA in Kenya, NiMRA in Nigeria, SAMRA in Southern Africa, and ESOMAR World Research.

This is your chance to be part of history, so book now! Space is running out fast…


Proudly brought to you by the Africa Forum 2017 Media and Event Partners

The African Insights Industry Will Meet for the First Time at #AfricaForum2017!