16 FEBRUARY 2017

07:00 Registration
Session 1 The Business of Insights in Africa
Session Chair: Leonie Vorster (South Africa)
08:30 Welcome to Africa Forum 2017! AMRA and SAMRA
08:45 The African Context Guest Speaker: Berenike Ullmann, Vice-President, Consumer and Market Knowledge, Procter and Gamble IMEA (India, Middle East and Africa)
09:15 Discussion and Q&A
09:25 Building the future insights function Dennis Van Den Berg, Kantar Vermeer (South Africa)
09:45 Proactive research and the impact on corporate decision making Stephen Amale, RH Research, Sebastian Agato, MTN, & Ottomie Quartey, RH Research (Ghana)
10:05 Discussion and Q&A
10:10 Networking break
Session 2 African Research Innovations
Session Chair: Nontuthuzelo Mashaba (France)
10:40 Session Introduction Nontuthuzelo Mashaba, ESC Rennes School of Business (France)
10:50 Africa’s retail digital duplicate Ato Micah, Nielsen (Ghana)
11:10 Audience based buying: What is it and why does it matter? Milton Tshabalala, Nielsen (South Africa)
11:30 Getting more from your advertising research in the digital age Mike Broom, Marketing Science (South Africa) & Greg Ward, FlyResearch (United Kingdom)
11:50 Discussion and Q&A
12:00 Lunch break
Session 3 African Research Innovations (continued)
Session Chair: Jonathan Karanja (Kenya)
13:00 Session Introduction Jonathan Karanja, Frontier Consulting (Kenya)
13:10 Research Innovations – Social analytics the future of political polling Guest Speaker: Nic Ray, Chief Marketing Officer, BrandsEye (South Africa)
13:40 Discussion and Q&A
13:50 Tapping into the new visual consumer language through computer vision Chris Davies, Kantar & Clodagh Forde, The Coca Cola Company (South Africa)
14:10 Innovation in concept testing and concept ideation: Drawing on the right side of research Pieter Rossouw & Monique Schehle, MMI (Momentum and Metropolitan) (South Africa)
14:30 Discussion and Q&A
14:40 Networking break
Session 4 The New Normal for Research: African Client Perspectives
Session Chair: Sami Ghabrial (Egypt)
15:10 Session Introduction Sami Ghabrial, Marketeers Research and Consulting (Egypt)
15:20 Introduction: What Clients Want (Video) Sami Ghabrial, Marketeers Research and Consulting (Egypt)
15:25 Manufacturing Sector Expectations Berenike Ullmann, Procter and Gamble (IMEA)
15:30 Services Sector Expectations Rachael Popoola, Etisalat/Diageo (Nigeria)
15:35 Civil Society / State Expectations Petrus de Kock, Brand South Africa (South Africa)
15:40 Discussion and Q&A
16:10 Staying up-to-date with professional standards Guest Speaker: Finn Raben, Director General, ESOMAR (Netherlands)
16:50 Networking break
Session 5 Standards and Standardisation in the African Insights Industry
Session Chair: Phyllis Macfarlane (United Kingdom)
17:20 Session Introduction Phyllis Macfarlane, GfK NOP (United Kingdom)
17:30 How political & opinion surveys contribute to enhance democracy in African countries: The Tunisian case Nebil Belaam, EMRHOD Consulting (Tunisia)
17:45 The “Missing Link” that completes the Social Economic Classification in Sub-Saharan Africa Edward Ihaji Barnet, Ipsos (Kenya)
18:00 The problem of sub-samples and weighting data (or post stratification) (French) Aya Mahaman Nourou, REM-Africa (Niger)
18:20 Discussion and Q&A
18:30 Closing Remarks: Day 1 AMRA
19:00 Networking Dinner: A Taste of Jozi (Business Attire)

17 FEBRUARY 2017

07:30 Registration
Session 1 Marketing the Insights Industry in Africa
Session Chair: Jonathan Karanja (Kenya)
08:30 Welcome & Overview of Day 1 AMRA
08:45 How to improve participation in research by improving the user experience Andrew Cannon (GRBN)
09:15 The innovation of incentive Al Ismaili, Bamba (United Kingdom) and Shehzad Tejani, Bamba (Kenya)
09:35 Motivating market research participation among consumers in Africa Amoné Redelinghuys, Columinate (South Africa)
09:55 The marketing of MR: promoting market research in African economies Busola Akin-Olawore, Asoko Insight (Nigeria)
10:15 Discussion and Q&A
10:30 Networking break
Session 2 African Youth Insights
Session Chair: Paul Nnanwobu (Nigeria)
11:00 Session Introduction Paul Nnanwobu, Random Dynamic Resources (Nigeria)
11:10 Young Africans Building the Future of Africa Guest Speaker: Jena Mukina, CEO: Little Ashford Preschool (South Africa)
11:40 Discussion and Q&A
11:50 The role of culture codes in the creation of a youth sub brand Milcah Asamba, Kantar TNS, Victor Ikawa, Safaricom, Andrew Riungu, Safaricom, & Sergey Shekhetov, Kantar East Africa (Kenya)
12:10 Discussion and Q&A
12:20 Lunch break
Session 3 African Youth Insights (continued)
Session Chair: Paul Nnanwobu (Nigeria)
13:20 Session Introduction Paul Nnanwobu, Random Dynamic Resources (Nigeria)
13:30 An African youth perspective on what it means to prosper Elna Pretorius & Henk Pretorius, Columinate (South Africa)
14:00 I’ll tell you everything – Engaging young people in an African urban slum on HIV, Perceptions of Risk, Resilience and Dignity Jani de Kock, First Person (South Africa) & Gary Jones, James Cook University (Kenya)
14:20 Discussion and Q&A
14:30 Networking break
Session 4 African Research Innovations
Session Chair: Phyllis Macfarlane (United Kingdom)
15:10 Session Introduction Phyllis Macfarlane, GfK NOP (United Kingdom)
15:20 Don’t say a word – Intercultural consumer understanding through non-verbal techniques Christiane Schmitz-Trebeljahr, The Lifesights Company (Germany)
15:40 Six degrees of separation: Mapping Somalia through social networks Juuso Miettunen (Somalia), Forcier Consulting
16:00 Material culture and photojournalism: New methods for rich insight in remote areas Sidi Lemine, BAMM (United Kingdom)
16:20 Discussion and Q&A
16:30 African Storytelling Inspiration Guest Speaker: Dr Gcina Mhlophe, Poet and Storyteller (South Africa)
17:00 Closing Remarks: Day 2 AMRA
19:00 Awards Dinner (Formal Dress)
Africa Forum 2017 Programme