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Programme Committee The Africa Forum 2018 programme committee functions under the expert leadership of Anna Alu, ESOMAR Senior Consultant:  Developments and ESOMAR Foundation Board Member. Anna provides expertise and collaboration on events, activities, projects and initiatives that promote ESOMAR’s reputation for high standard products and services for market research professionals and their organisations worldwide. Anna’s career at ESOMAR spans several years having played a pivotal role in broadening and enhancing the worldwide events calendar and leading key projects.
Nébil Belaam President and Founder, EMRHOD Consulting, Tunisia
Nébil BELAAM is the President and founder of EMRHOD Consulting, a leader marketing research and opinion polling Institute in Tunisia. He has completed a Bachelor’s in Science and Diploma in Business Administration with specializations in International Marketing from a reputed institute in Morocco (Institut Superieur de Commerce et d’Administration des Entreprises). He has a total of 30 years’ experience in Marketing, Social and Political Research . He also regularly provides analysis and appearing on various media to comment the EMRHOD Political and Opinion Barometer. Nébil is the first President elected to the Tunisian Chamber of Marketing Research Professional recently established in December 2013 and the ESOMAR Representative for Tunisia and Algeria.
Ireneus Gundona Managing Partner, Consumer Insights Consult, Ghana
Mr. Gundona is currently the managing partner of Consumer Insight Consult, Ghana, a company he co-founded in 2010. He currently provides direction for the overall strategic direction for the company. Prior to founding Consumer Insight Consult, Mr, Gundona began his research carrier when he joined Research and Marketing Services in 2000 as a Research Executive. He left after four years for further studies in the United Kingdom. He re- joined the company as Research Manager in 2007 and rose to the position of Country Head in the company’s Office in Abidjan, Cote D’Ivoire. As Country Head, he managed the overall strategic business and research plan for the local market and also pioneered business growth by developing marketing and implementation of customized research solutions for the business community amongst others. Mr. Gundona is currently a board chairman of Akayet (four star) hotel and Sahel Fm.
Jonathan Karanja Managing Partner, Frontier Consulting Services, Kenya
Jonathan has been in the market research industry slightly over 18 years, having begun as an interviewer while still a student at the University of Nairobi in Kenya. He has worked his way laterally and vertically across the facets and hierarchy of market research in Africa. Within the 18 years, he has had the privilege to learn, lead and be responsible for various research products, across local and multinational clients in diverse industries. He has worked with TNS and Nielsen, and in 2016, he left a multinational MR agency to form a boutique research firm specializing in partnering with clients to achieve retail excellence. He has worked in over 22 African countries and also in Asia. Jonathan loves the outdoors and has climbed Mt. Kenya and Mt. Kilimanjaro. He is an avid cyclist, camper and actor.
Phyllis Macfarlane Global Training Programme Manager, GfK, United Kingdom, and Treasurer, ESOMAR Foundation
Phyllis has worked in Market Research throughout her career, managing GfK’s UK company, focusing personally on international and B2B research, and always interested in the global development of the MR industry, and, perhaps more importantly, in the growth of Researchers! She has spent the last several years working on the GfK Verein’s University cooperation programme, setting up post graduate courses and degrees in Africa and Asia, and supporting Interviewer training in Africa. She is now expanding that work through the ESOMAR Foundation, via education and also supporting the non-profit sector to use market research best practices more in designing and measuring their aid programmes. She believes that everyone needs market research skills: from the newest small business to top executives in global organisations, and is doing her best to spread the word!  She also believes that there is a huge opportunity for the MR industry in Africa to demonstrate new thinking and support both local and international clients with real business know-how.
Nontuthuzelo Mashaba Foresights and Trends Manager, ABInBev, South Africa
Nontuthuzelo Mashaba is an enthusiastic and curious marketer, researcher and academic who is currently enrolled for her PhD in Management at Rennes School of Business in France, focused on Organizational Theory. Her experience spans from Brand Management and New Product Development, having worked for Unilever and LÓreal, to academia and research, having worked for the University of Pretoria and University of Johannesburg as a lecturer, researcher and research supervisor. She holds a Bachelor of Business Science (Honours) in Marketing Management from the University of Cape Town as well as a MCom in Marketing Management (Cum Laude) from the University of Pretoria. She is currently the Foresights and Trends Manager at ABInBev.
Serge Mumbu General Manager, Target Research and Consulting, DR Congo
Serge has more than 17 years’ experience in piloting of projects related to quantitative and qualitative market research, presenting at conferences, training, presentation of research results and strategic recommendations to clients in many African countries, including Burundi, Congo, Gabon, Ivory Coast, Uganda, and Sierra Leone. Serge has a Bachelor’s degree in Marketing (1993 to 1998), was Managing Director of EXPERTS Research Agency (1999 to September 2011) and is currently General Manager TARGET Research & Consulting (from October 2011). He is the ESOMAR representative for DR Congo (January 2014 onwards).

Paul Nnanwobu CEO, Random Dynamic Resources, Nigeria 
Throughout his 25-year career in field operation research and marketing, Paul has enjoyed participating in many high profile research projects across Africa. After an inspiring and challenging Career with ACNielsen (now ,The Nielsen company), and Unisys , Paul worked with RMS,[Research and Marketing Services, now part of TNS] as Head of Field Services and has managed projects in more than 25 Countries across in West, East, Southern and Central Africa sub regions. He has also worked extensively on development projects and baseline studies in Sub-Saharan Africa. The founding CEO at Random Dynamic Resources LLC (one-stop fieldwork company), Paul is currently based and working from RDR Headquarters in Lagos, Nigeria. He is the Publisher of Research Intelligence Magazine- the voice of marketing Research Industry in West Africa; and   currently the Secretary General of Nigeria Market Research Association ( NIMRA). Paul holds a Post Graduate Diploma in Journalism from Pan Atlantic University, formerly Pan African University).