Seun Ajayi is the founder and CEO of Sterling Business Research and consulting Limited, one of the leading marketing research agencies in Nigeria. He holds a BSc. Degree in Statistics, MBA in Marketing Management and MSc in Operations Research. He worked previously as a graduate Assistant Federal University of Agriculture Abeokuta, Research Group Head in RMS/TNS, Head of Research and Strategy, Media Reach OMD, and Marketing Manager with PZCussons PLC prior to starting SBRC in 2014.  Mr. Ajayi, an statute sample survey statistician and a Fellow of the Nigeria Marketing Research Association, has had an exciting and experience-laden 27 years unbroken career, spanning Marketing Research, Media Advertising, Project and Marketing Management He coordinated the first industry syndicated Media Research sponsored by Nigerian Media Independent Association (MIPAN) and Media Planning Services(MPS), pioneered the first ever GRP-based media planning in Nigeria and he also doubled as a core facilitator to Media Planning Services (MPS), responsible for training Nigerian media planners on scientific media planning.  Mr. Seun Ajayi is a full member of the world professional body of researchers, European Society for Opinion and Marketing Research (ESOMAR), Nigerian Institute of Management Consultants (MIMC), an associate of the Nigeria Institute of Management (ANIM) and Advertising Practitioners Council of Nigeria (APCON), African Market Research Association(AMRA) and Pan African Media Research Organization (PAMRO).

Nébil Belaam is the president and founder of EMRHOD Consulting, a leader marketing research and opinion polling Institute in Tunisia. He has completed a Bachelor’s in Science and Diploma in Business Administration with specializations in International Marketing from a reputed institute in Morocco (Institut Superieur de Commerce et d’Administration des Entreprises). He has a total of 30 years’ experience in Marketing, Social and Political Research . He also regularly provides analysis and appearing on various media to comment the EMRHOD Political and Opinion Barometer. Nébil is the first President elected to the Tunisian Chamber of Marketing Research Professional recently established in December 2013 and the ESOMAR Representative for Tunisia and Algeria.

Emil Brune, co-founder of African Grey, has over 20 years of growing brands around the world and across Africa. He started his career in advertising – launching and building brands across southern Africa. He spent 14 years with Diageo in local (South Africa), regional (Africa) and global Insights roles (Baileys and Global Market Planning). After leaving Diageo, Emil completed London Business School’s Sloan MSc in Leadership and Strategy before setting up his own consultancy.

After starting out in advertising, Nic Long, co-founder of African Grey, moved to MBL, a specialist international qualitative research agency. He has been involved in running training and development programmes for the MRS on the practice and analysis of qualitative research. He has been working across Africa for over 20 years for a wide range of clients and businesses.

GUEST SPEAKER Efera Busa is Research Director and Managing Partners of WAAS international PLC Ethiopia, a leading research firm based in Ethiopia that has been active since 1993. Efera with 11 years’ research experience in the fastest developing country in Africa, has lead a research based innovation for TOP FMCG companies in Ethiopia. Having started his research career as a data entry clerk at WAAS, He later severed as field supervisors, trainer, project manager and operation manager before he worked his way up to be Director and partner. Efera is also pioneer in implementing different data collection methodology including CATI and CAPI since 2013 in the country. He is also responsible for designing and implementing an Audience measurement panel since 2016. With vast experience in Market, social and media research, Efera oversees over 50 projects annually with an average of 100,000 interviews. WAAS has also employees 27 permanent and over 250 freelance consultants. He is also a member of ESOMAR, PAMRO and WINGia.

Salma Chapman, Manager at DCDM Research, has had quite an atypical professional path. Stepping in the research world by joining DCDM Research before doing her university studies, she quickly paved her up the hierarchy of the firm. From moderating her first focus group within 5 months of joining DCDM Research, she has now reached seniority within the firm, with a management role and leading her own team of research executives and managing her own portfolio of clients. Over the 10 years and counting that she has been in the firm, she has had the opportunity to work on and lead projects from a miscellany of sectors – telecommunications, retail, FMCG, real estate, etc, successfully implementing a multitude of research types/techniques: usage and attitudes, retail audits, brand trackers, image study, etc. Salma has also been a pioneering member of the core team who set up the social research practice arm within DCDM Research. She has developed a strong proficiency in social impact assessments (SIA) and has had the opportunity to lead SIA studies for many headlining infrastructural projects in Mauritius, notably the proposed Rind Road, the Harbour Bridge, etc.

Ibhade Inegbenekalo, Managing Director at Market Trends International, worked in different market research organisations within Nigeria and he has over 20 years of experience in the practice of market research. He has sound experience in both quantitative and qualitative research having conducted several studies across African countries. He currently belongs to the Pan-African Market Research Organisation (PAMRO), Nigeria Market Research Association (NIMRA), Nigeria Institute of Management (AMNIM) and African Market Research Association (AMRA). He holds a Master’s degree in Marketing and a Bachelor’s degree in Business Administration, both acquired at the University of Lagos.

Jonathan Forney lives and breathes applied research. He leads a team of research methodologists and statisticians within an Africa-focused research firm called Forcier. As the Global Director of Research at Forcier, Jonathan oversees the technical aspects of an 8 million dollar portfolio of survey research, stretching across Africa and the Middle East. He has also been a Lecturer in International Affairs at George Washington University since 2016, where he mentors capstone students in International Development Studies as they find and execute a pro-bono research consultancy. Jonathan’s academic research focuses on non-state armed groups in sub-Saharan Africa. He has performed extended field research in Sierra Leone, and has written extensively and published on civil militias in Sierra Leone and South Sudan.

Eero Wahlstedt currently serves as the Director of the Monitoring, Evaluation, and Learning Unit for Forcier Consulting, as well as the Deputy Team Leader for DFID’s external evidence and learning facility in South Sudan. Prior to this, Mr. Wahlstedt was the Country Director for Forcier’s Operations in Sudan as well as the Research Manager at Forcier Somalia. In these roles, Mr Wahlstedt has directly managed and overseen over 100 research and evaluation projects on a host of humanitarian and development topics for clients including UNICEF, WFP, UNDP, USAID, DFID, ILO, and a host of international NGOs. He holds a Master’s Degree in Sociology from the University of Oxford, a Master’s Degree in Russian and Eurasian Studies from the European University at Saint Petersburg, as well as a Bachelor’s Degree in Politics and International Relations from the University of Kent.

Born and raised in America, with a passion for travel and people, Tory Gentes has found her way to become an immersive ethnographer. She has been throughout North America, Africa, and Asia collecting ground-level insights from individuals, CEOs, founders, NGOs, and community members that she leverages to solve business problems. With a background in entrepreneurship, leadership, and business, Tory has also managed numerous initiatives for Academic Institutions, NGOs, businesses and international organizations. Specializing in immersive methodologies, Tory has conducted focus groups, in-depth interviews, ethnographies, ideation sessions, surveys, and workshops. Tory has completed a multitude of cutting-edge, award winning domestic and international projects including several dynamic pieces for Cirque du Soleil. Her projects have literally brought her all over the world including work in Shanghai and Punta Cana. Although still a Millennial, in 2017 she received the most respected honor in the Qualitative Research Consultants Association, the Qualitative Excellence Award based on her winning proposal about understanding Californian transportation needs. She is an expert at utilizing an unobtrusive and unassuming approach during interviews and has unparalleled expertise in working with a variety of audiences.

Remon Geyser is co-founder of, winners of the IIeX Innovation Award and finalists of the Startup World Cup. Remon is working towards his PhD in Psychology of Education and has done online research in over 23 countries on 5 continents, servicing global clients from Johannesburg, South Africa. Previously he worked for Kantar on the prestigious Unilever account. You can easily persuade him with a tasty burger or red wine.

Jani de Kock is founder of First Person research, based in Gauteng, South Africa. She is a quallie, a rock-climber, a snowboarder and a mom. She has a Master’s degree in Psychology (Cum Laude) and has worked in research in Africa for 14 years. She is a part-time lecturer at Vega Brand School.

Giulia Iorio-Ndlovu is a chemical engineer by background, who embraced her passion for consumer insights very early in her career, devoting 20 long years in different and complex FMCG environments to identify compelling insights but more importantly translating them into growth opportunities for the business. Throughout her career, she has worked on Home, Personal Care, Foods & Beverages Categories, in global, regional and local roles – and on emerging, developing and developed markets. She is Italian, lived in the UK, Netherlands, and latest South Africa- where she currently lives with her husband and 5 years old son. In her current role at PepsiCo, she is responsible for the Sub-Saharan Africa Insights agenda (consumer, shopper, analytics) across 15+ markets and 3 categories (Snacks, Beverages and Nutrition).

GUEST SPEAKER Arthur Itotia Njagi is the Lighting Global program manager. Lighting Global is a World Bank Group’s program that is developing the markets for off-grid lighting and energy (largely solar) for the 1.2 billion people that do not have access to grid electricity and are compelled to use inefficient, unhealthy fuels such as firewood or kerosene for lighting and other sources of energy. Prior to joining IFC, Itotia worked for Eastman Kodak and Vestergaard Frandsen in various business development roles across 22 countries in Africa. Itotia has 25 years’ experience in business development, marketing and developing rural markets.

Phyllis Macfarlane is Global Training Programme Manager, GfK, United Kingdom, and Treasurer, ESOMAR Foundation. Phyllis Macfarlane has worked in Market Research throughout her career, managing GfK’s UK company, focusing personally on international and B2B research, and always interested in the global development of the MR industry, and, perhaps more importantly, in the growth of Researchers! She has spent the last several years working on the GfK Verein’s University cooperation programme, setting up post graduate courses and degrees in Africa and Asia, and supporting Interviewer training in Africa. She is now expanding that work through the ESOMAR Foundation, via education and also supporting the non-profit sector to use market research best practices more in designing and measuring their aid programmes. She believes that everyone needs market research skills: from the newest small business to top executives in global organisations, and is doing her best to spread the word! She also believes that there is a huge opportunity for the MR industry in Africa to demonstrate new thinking and support both local and international clients with real business know-how.

GUEST SPEAKER Doug Miller is Founder and Chairman of GlobeScan Incorporated, and Chair of the Liaison Committee of the World Association of Public Opinion Research (WAPOR). Doug is recognized as one of the pioneers of global public opinion research, having conducted his first 30-country poll in 1996 and annual 20-country polls ever since. His 30-country Millennium Poll on the changing expectations of companies in 1999 was particularly influential in the global business community’s embrace of corporate social responsibility (CSR). For the last 12 years, he and his colleagues have conducted the annual BBC World Service Poll that has received wide media coverage around the world. Doug is the founder and chairman of GlobeScan (established in 1987), the evidence and ideas company with offices in London, San Francisco, Toronto, Cape Town, Hong Kong, and Sao Paulo – and licensed research partners in 30 countries. Clients include top-tier global companies, NGOs, and multilateral agencies. Doug has presented GobeScan’s public opinion research at the World Economic Forum in Davos, the World Social Forum in Porto Alegre (Brazil), the International Business Leaders Forum in London, the World Business Council for Sustainable Development, United Nations Headquarters in New York, the White House in Washington, and conferences and boardrooms around the world. His 2016 book, “Can the World be Wrong? Where global public opinion says we’re headed” (Greenleaf) has been well reviewed. His spin-off article in The Economist magazine’s ‘The World in 2016’ was named the most noteworthy prediction by any of the contributors that year. A long-time member of the World Association of Public Opinion Research (WAPOR), Doug has been elected as 2018-2019 Chair of WAPOR’s Liaison Committee, responsible for expanding regional WAPOR chapters and liaising with other global research organizations.

Anu Mohammed
is the head of Research and Learning at BBC Media Action in Nigeria, which is the international charity of the BBC that uses media to inform, connect and empower people around the world. She has significant experience, spanning over 10 years, conducting and managing research projects in Nigeria’s development sector from design to implementation and data analysis leading to the delivery of impactful development projects. She has worked on projects across the six geo-political zones in Nigeria addressing health (including HIV, maternal, neonatal and child health, sexual and reproductive health), governance and resilience/humanitarian issues, as well as supervised research in Ghana on climate change and conducted research in Niger on Maternal and child health, and malnutrition.
Jean Moolman, accounts director at Ask Afrika, is mainly responsible for business development and project leadership. He has extensive research experience in Sub-Sarahan Africa in diverse industries including social, automotive and FMCG sectors. A social scientist by education, he focuses on mainly quantitative methodologies within a socio-political context. In South Africa, Jean has cooperated with organisations such as JSI, the Australian Council for Educational Research and UNICEF with a specific focus on education, safety and health related research projects. He joined Ask Afrika in January 2011 after a 5 year stint at Synovate and engaged actively in its social and international research stream.

Serge Mumbu associé principal de Target, détient une licence en Administration des affaires, option marketing de l’Université protestante au Congo. En 1999, à peine sorti de l’université avec quatre autres amis, il crée Experts. Un cabinet d’études de marché dont il est l’associé gérant. Les fonctions exercées par Serge Mumbu l’ont emmené à voyager dans plusieurs pays de la région : Congo, Burundi, Rwanda et Gabon notamment. Depuis 18 ans, il s’est spécialisé en pilotage des projets d’études de marché quantitatives, qualitatives, documentaire, etc.  Présentation des résultats des études, rédaction des rapports et recommandations stratégiques aux clients. Actuel représentant d’Esomar en RDC (association mondiale des professionnels en études de marché), il rejoint début 2015 WIN/Gallup International, l’une des plus grandes associations de cabinets d’études qui a pour objectif principal de garantir aux entreprises et consommateurs des études de marché répondant aux normes élevées de qualité.

Arlette Leumbou, possède une expérience solide dans les études qualitatives et quantitatives en Afrique centrale et en RD Congo. Elle accumule près de 7 années dans les études dont 5 années chez TNS Cameroun, couronnées par le poste de Senior Research Exécutive, où elle était en charge des grands comptes clients tels que MTN Cameroun, Orange, Diageo, Nestlé, Brasseries du Cameroun, Canal +, etc. Puis 18 mois chez Vodacom Congo dans la supervision des études nationales quantitatives et qualitatives. Depuis quelques mois elle a rejoint Target Sarl en tant qu’experte dans les études. Titulaire d’une Maitrise en Marketing de l’Université de Douala et d’un Diplôme d’Etude Professionnel Approfondi en Gestion de la Qualité de l’ESSEC Douala/Cameroun, Arlette possède  également une expérience avérée dans le secteur des institutions financières, la téléphonie mobile, les produits de grande consommation, l’assurance, le secteur pharmaceutique etc.

KEYNOTE SPEAKER Thomas Mundia is Director: Coaching and Executive Mentoring at the Strathmore Business School. Thomas is an International Coach Federation (ICF) Certified Group and Team Coach, Organizational Effectiveness and Leadership Coach as well as an Associate Certified Coach. He has over 500 hours of coaching experience spanning across Kenya, Uganda, Tanzania, Nigeria, Rwanda and Ethiopia. He is currently the Director: Coaching and Executive Mentoring at Strathmore University Business School providing strategic leadership and driving growth and development of coaching in East and Central Africa. His coaching experience is with senior executives including Executive Committee members, Chief Executive Officers, Board of Directors and Business Owners. He is a member of the Financial Sector Executive Coaching Advisory Board (Africa), Voice of the Family in Africa and the Africa Board for Coaching, Consulting and Coaching Psychology (ABCCCP). He is a character based leadership coach and certified analyst of leadership assessment tools such as Personal Development Analysis (PDA), Extended DISC, Inventory for Work, attitudes and Motivations (Iwam). He holds a Bachelor of Arts in Economics and a Masters in Applied Philosophy and Ethics. He is a course leader and academic director of developing leadership capabilities program at SBS and the NSSF Uganda Leadership Academy. He has a passion for developing people, strengthening families and empowering communities to find their own solutions. He is a seasoned facilitator for family courses at the University and Women in Leadership programs in the Region. Prior to joining Strathmore University Business School, he has over 20 years of corporate experience in senior management positions in Manufacturing, NGO, Media and Finance Industries.

John Paul Murunga, client services manager at Geopoll, is an ambitious, inquisitive, self-driven expert in marketing research with over six years of experience in design, planning, implementation, project management, analysis, and information dissemination. He is well acquainted in quantitative and qualitative methodologies, and analysis of primary/ secondary data. Over the years, he has successfully conducted research assignments in a number of fields including market understanding, usage & attitude, product & concept testing, new product development, stakeholder perception and customer satisfaction across Africa. With a background in statistics and marketing, his career has seen him work with leading research firms in the market such as Nielsen and Synovate (now Ipsos). Murunga is currently the Client Service Manager at GeoPoll. He is the lead for On Demand research work in Africa managing client relationships at all stages and executing customer plans. His role also entails client facing training, support, and education as needed for on-demand studies and subscription products. He holds a Bachelor’s degree in Statistics from the University of Nairobi and a CIM Diploma from the Chartered Institute of Marketing UK.

Njeri Wangarĩ Wanjohi, marketing manager at Geopoll, is, writer, a digital marketing strategist and a published poet whose interest and work lies at the intersection between research, art, technology and media.As the Marketing Manager, Wangarĩ executes the GeoPoll marketing and communication strategy through integrated marketing communications. Wangarĩ has a career spanning over 10 years in ICT support, writing, content and social media marketing. As a writer, Wangarĩ’s work has been published on Aljazeera, Global Voices, Mail & Guardian Africa, Kenya Monitor publications among others. Wangarĩ is a founding member of Bloggers Association of Kenya (BAKE) and has served as its director of training and outreach. She continues to play an important role in the growth of new media in Kenya through mentorship and training.

Hilda Muthoni is Business Analytics Technical Seller Central East and West Africa for IBM Kenya. Hilda handles IBM’s Business Analytics portfolio as a technical seller covering Central, East and West Africa market. This portfolio includes IBM Business Intelligence solutions, Predictive Analytics Solutions and Performance Management Solutions applicable across different industries. Hilda has worked with IBM for four (4) years now. Prior to joining IBM, Hilda worked for three (3) years implementing Enterprise Resource Planning solutions such as Epicor and Microsoft Dynamics NAV as well as offering guidance to junior consultants. In her capacity as a Lead ERP consultant, she worked with ERP business partners such as MFI Enterprise Solutions and Akili Africa Ltd (A Microsoft Business Partner) which saw her work with clients from multiple industries such as Car Dealers, Horticultural Firms, Manufacturing companies in Kenya and South Africa. Hilda has also work with other companies such as Safaricom and British American Tobacco. Hilda currently holds an Executive Master of Science in Organizational Development from United States International University – Africa and a Bachelor of Science in Computer Science from the University of Nairobi. She is also a volunteer at the Presidential Digital Talent Program (PDTP), an initiative by the Ministry of ICT, Kenya.
GUEST SPEAKER Leah Mwangi is Youth Products Champion at Postbank Kenya. She has over 21 years’ experience in Product Development, Marketing and Financial literacy with expertise in Youth Savings. She holds MBA (Strategic Management) from USIU, a B Com (Marketing) from JKUAT and Diploma in Banking from Kenya school of Monetary studies. She has supported several research projects in Financial Literacy and Economic Empowerment like, Basic Employability Skills Training (BEST)- CAP-Youth Empowerment Institute, Global Money Week Program-Child &Youth Finance International, Generations Project- McKinsey Social Initiative, Impact Assessment Study- Colombia University & KIPPRA ,Adolescent Girls Initiative Kenya-(AGI-K)- PLAN International & Population Council, Economic citizenship Empowerment Project -CARE Kenya, 25 under 25 entrepreneurship Program- KCA University, Bank the Youth campaign- C&YFI and United Nations Capital Development Fund (UNCDF). She is a member of Sector skills advisory committee for Business and Financial Sales in Technical and Vocational Education and Training (TVET) curriculum development, a board member of Marketing society of kenya, a member Parents Teachers Association (PTA) in Alliance high school and Muranga high school.

Mary Mwanthi, research manager at Ipsos in Kenya, is an all round qualitative researcher, with lots of experience mainly in FMCG sectors such as beauty care, hair care, dairy, beverage amongst others. Has a lot of experience also in innovation and concept testing studies, as well as U& A and communication evaluation studies.

Ruth Mungai, research manager at Ipsos in Kenya, is an experienced researcher with solid understanding and practice in marketing research both quantitative and qualitative, having worked in the industry for more than 7 years. She has extensive experience across FMCG, telecoms, finance and Government / Parastatals sectors, with core expertise is around Customer Satisfaction, Brand health research and product and concept testing. Ruth’s experience in loyalty /Customer Satisfaction and brand health surveys will be a great plus to this project.

KEYNOTE SPEAKER Angela Mwirigi is Director Marketing and Communications at KCB Group. Angela joined KCB Group to oversee marketing initiatives for the bank’s corporate and product brands, support strategic planning and develop and commercialize innovation programs to deliver revenue and customer metrics. She joined the bank from East African Breweries – EABL (Diageo PLC affiliate) in September 2011 where she served as the Regional Marketing Manager- Partner Brands. She has over 15 years’ experience in branding, sales, distribution and commercialization of brands across the Eastern Africa markets and has launched numerous award winning campaigns and innovations at KCB Group, EABL, Haco Tiger Brands & Henkel E.A. Dusseldorf. Since joining the bank, she has initiated innovations to drive strong customer retention including digital marketing to over 1m followers, the biggest banking app in Kenya and the Simba Points Loyalty Program. Angela currently serves on the Advertising Standards Board of Kenya and has previously served on the board of the KCB Foundation. She holds an MBA in strategy from the United States International University (USIU) and Bachelor of Commerce from the University of Nairobi. Angela also has a post graduate PMD qualification from Strathmore Business School/Gordon Institute of Business Science (GIBS) JNB. ‘I am a great believer in the power of simple, authentic data driven solutions grounded in integrity & governance to deliver sustainable solutions to the challenges of today’
Eunie Nyakundi is the Marketing, Communications & Citizenship Leader for IBM East Africa. As IBM continuously reinvents itself and focuses on cognitive solutions and cloud platforms, Eunie leads the development and execution of the regions Marketing Strategy aligned with demand generation offerings driven by data insights, client centric priorities to ensure effective outcomes. Previously she was the Head of Marketing at Resolution Insurance for close to 10 years where she established the Marketing department and created systems to synergize the role of Marketing in the organization. Her team’s efforts led to increased positive brand awareness of the Medical Provider that grew to a Medical Insurer then a full General Insurer. Prior to this she worked in Advertising as an Account Director at Ogilvy Advertising and Senior Account Manager at Tequila\ Advertising. She holds a Master of Science in Management of Organizational Development and a Bachelor of Science in International Business Administration. Eunie is serving her third term as a Council Member of the Marketing Society of Kenya (MSK) and is also a Board Member of the Bible Society of Kenya (BSK). She was honoured in 2014 to receive the Rising Star Award for the Banking & Financial Services sector. Over the last year she volunteered as a Mentor as part of the Presidential Digital Talent Program (PDTP), an initiative by the Ministry of ICT, Kenya. Eunie strives to continuously engage within her environment to make an impact. She loves to operate fast paced, embraces diversity and change as a positive challenge.
Joseph Ogeto, research director at Global Research Insights Ltd, Kenya, has over 15 years experience in market and social development research in various countries in Africa. i.e. East Africa, Cameroon, Nigeria and Ghana. He has worked on research projects dealing with vulnerable. populations in both marketing of small holder farm produce and scaling market entry strategies among rural. poor in Nigeria, Ghana, Benin and Uganda. Joseph will be in charge of the overall project management and. final analysis process, and will be overall in project design and implementation. He holds a Master of Public. Policy & Administration from the University of Nairobi. Joseph Ogeto has worked with leading research companies in East, Central and Southern Africa as a qualitative. researcher. Prior to his current role as a lead researcher with Global Research Insights, he worked for GRI in. Nigeria and in East Africa based in Nairobi, Kenya as head of qualitative practice. He has a wealth of experience mainly in Pro Poor policy and development research with an inclination towards. financial inclusion research among African communities, stakeholder studies, telecommunications and. commercialization of small holder farm produce. An experienced qualitative and quantitative researcher and multilingual moderator, he has conducted. numerous qualitative studies in several English & French speaking countries in Sub Saharan Africa. The most notable studies conducted so far include; Market Access Programme evaluation by USAID/ DFID. sponsored programme through AGRA in several African countries, The impact of child labour in poor farming. communities in Mali, Impact of the Lord’s Resistance Army (LRA) incursions into communities in the DRC, Northern Uganda, Central Africa Republic and South Sudan, The Cameroon and Benin by the ILO, Assessment. of financial inclusion impact on policy development, Mobile money services as a tool for financial inclusion in. Kenya, Monitoring and evaluation of the impact of African Union policies on Agriculture in Nigeria through the. Africa Peer Review Mechanism, Impact assessment on human rights of populations along the Chad-Cameroon. pipeline corridor by the World Bank etc. Similarly, Joseph has conducted qualitative studies in consumer. market research among African communities, some in war torn regions. He has recently coordinated a successful qualitative survey for USAID strife torn regions of the DRC and. Central Africa Republic (CAR) and currently in Sierra Leone and Liberia. Joseph is a Research Director with Global Research Insights Ltd, a custom research firm registered in Kenya. with fully owned offices in KENYA. GUINEA. LIBERIA. SIERRA LEONE. DRC. NIGERIA.
Charles Okanya, based in Kenya, is a Psycho-behavioural researcher with over 10 years’ experience in market and social research. His key qualifications lie within skilled in marketing analytics, consumer insights, strategic planning, project management, cross-functional team collaboration and also having worked across six countries in Africa has extensive experience in the region. Charles holds an undergraduate degree in Bsc. Actuarial Science and a post graduate degree in Population Studies and Research from University of Nairobi. He has worked in both local and global research agencies with his latest agency role in Ipsos as Senior Research Manager in charge of Ipsos Connect (then Ipsos ASI Kenya); a function responsible for media and advertising research. He then joined East African Breweries (Diageo Kenya) as the shopper planning and insights manager in December 2014 up until January 2017 when he assumed the role of consumer planning and research manager. He undertook the role for close to a year from which he further broadened his scope to market, brand and innovations planning manager since September 2017 to date. The role entails uncovering deep penetrating insights about beverage consumption behaviours and use these insight to inspire marketing strategies. He is also in charge of identifying strategic growth opportunities for the company, guide the brand teams in building purposeful and distinctive brands, translating them into a competitive marketing business plans. Charles also guides innovations in Diageo KE and ensures they are directly linked to a strategic consumer intent.
With core competencies surrounding future opportunities exploration, he brings in a broadened perspective as a supplier and user of research as well as shared interest in furthering stakeholder collaborations within market and social research across Africa.
Efe Orikpete, a business intelligence consultant, has a B.Sc. in Economics & Statistics from the University of Benin. He works closely with other members of the team to extract insights, provide data support and recommendations. His areas of expertise are Research, Data Mining, Polling, Infographics and Data Analysis. He volunteers for community development.

Susannah Patton is the Managing Director of Kantar Africa Insight and has a Global Client Leadership role.  She has 20 years’ experience in the research industry across multiple sectors and clients. Throughout her career, Susannah has worked across brand strategy, communications development, innovation, new product development and shopper research, providing strategic insight for clients such as Diageo, Procter & Gamble and Royal Bank of Scotland, which helps to drive sales. Since joining Kantar in 2010, she has developed trusted global client relationships and has specialist experience in emerging markets including Sub-Saharan Africa. Her real passions are people and brands.

Astrid Ricketts is client service director at Kantar Africa Insight and has over 20 years’ experience in the research industry in the UK, Europe and Africa. She is responsible for the provision of strategic insight and advice to decision makers, helping with business development and innovation. Astrid has had experience with a wide spectrum of research methods, project types and sectors. She has built trusted advisor relationships with clients such as Diageo, Lexus, Barclays and Vodafone, for whom she has delivered continuous and ad hoc projects relating to customer satisfaction, new product development, branding and communication. For the last 10 years Astrid’s focus has been exclusively on helping clients launch and develop successful brands in Africa.

Rachael Popoola is consumer connections & planning, senior manager, marketing analytics at Guinness Nigeria Plc (a Diageo company). She a multi-industry expert with over 10 years of experience in consumer research and market intelligence. Her consumer research experience spans across diverse industries like FMCG Household (P&G), FMCG Drinks (Diageo), Telecom (Etisalat), Banking (Royal bank of Scotland) and consulting. She has gathered valuable years of experience in strategically managing portfolio via consumer insights &analytics within and outside the shores of West Africa. She is passionate about translating consumer/market insights into winning business strategies, as well as leading the brand to profitably dominate the market. Rachael has successfully led projects locally and internationally (West African and Western European Countries). She holds a first degree in Business Administration and a second degree in Business Economics. She is a member of Operations Research Society in Nigeria, NiMRA and the Country Representative for ESOMAR in Nigeria. She currently champions insights & marketing analytics for Beer, APNADs & Spirit at Diageo as a Senior Manager and she resides in Lagos with her husband and sons.

Harsh Sarda is Director of Marketing at Ipsos South Africa. He has a PGDM, Marketing Communication MICA and is experienced in Retail and Consumer Research. Client Business Partner, Nielsen Johannesburg. Managing Director, Retail Vertical Africa, Nielsen Johannesburg. Managing Director, West Africa, Nielsen Nigeria. Presented at International Retail Conference in 2015 – Navigating the retail landscape in Nigeria. Presented at the East Africa Retail Summit – Future of Retail in Africa – Authored a paper on advising an omni–channel strategy and win with the digitally connected shopper in Africa/Middle east.

Catherine Burton is Research and Insights Director at Ipsos and a member of the Ipsos Laboratories Global team, based in Cape Town South Africa.  Her primary focus is the global support, training and advising on the subject of Brand Equity and in particular, the Ipsos Brand Equity offer Brand Value Creator. With more than sixteen years experience in the research and marketing industries, she worked in research at TNS for a number of years with clients in the insurance, FMCG, alcohol and services categories. Joining an entrepreneurial start up business that created the world’s first Rooibos Tea Espresso product, called red espresso®, she worked as the global brand manager for five years.  Catherine has now been with Ipsos Laboratories for more than six years.

Geetika Singh is VP, Qualitative Branch Head, GfK, Mumbai and UXhead, GfKIndia. She is a graduate in Engineering and a postgraduate in Management Studies. Working in the MR industry since more than 16 years. The projects handled includes variety: exploratory studies such as U and A, market segmentation; Evaluative studies such as product test, communication test, generative studies in arenas of NPD insights, and communication cues, product clinic, Diagnostic studies: retail understanding and shopper insights, understanding (lack of) product performance and acceptance, etc. Worked with clients in varied industries: FMCGs, Automobiles, Telecom, Personal care, Service and hospitality, Pharmaceutical, F&B, Apparel, Retail, Media, etc.. Conducts variety of workshops with client to develop strategy for their brands, products. Presented paper at MRSI (an Indian society of Market researchers) in2013 on „Psychographic profiling using six senses‟. Presented a paper on „Contextual Probing‟ in Qual360 Singapore in2014. Is a mentor to MBA students at Sydenham Management Institute, Mumbai University. Takes up guest lectures at Sydenham Management Institute on Qualitative Research.

Sergey Sheykhetov, Qualitative Lead, Kantar East Africa, has spent the past 15 years advising marketers in Russia, Middle East and Sub Saharan Africa, on how they can build sustainable businesses based on enduring consumer needs and market conditions. He holds a PhD degree in History from the University of California. In his current position Sergey is responsible for managing the qualitative business at Kantar in East Africa. The essence of his role is to ensure quality delivery; he ensures that the team has the capacity, knowledge and skills to undertake projects to the same level as any client would expect from their headquarters in in London, New York or Paris. He ensures that there is ample training on the latest techniques from around the world. Kantar Qualitative Team works across categories, from Bottom of the Pyramid (BoP) consumers through to the wealthy business people.