On 11 April 2017 the AMRA Directors elected the first AMRA Chairman, Sami Ghabrial (Managing Director, Marketeers Research, Egypt). Sami is a Telecommunication Engineer, with an MBA degree (The American University in Cairo), with the concomitant logical mind and sense for the
AMRA members have to adhere to the AMRA Code of Conduct for market research, social research and opinion polling. This code requires that AMRA members: Don’t break the law Don’t damage the reputation of market research, social research and opinion polling
The AMRA Memorandum of Incorporation and Company Rules specify how the organisation should be run. These documents are submitted to the Company Registrar in South Africa, where the AMRA Headquarters are based, for registration of AMRA as a non-profit company.
The AMRA Code of Conduct consists of three parts: Part A: ICC/ESOMAR Code of Conduct and Guidelines AMRA adopted the ICC/ESOMAR Code of Conduct in 2016 when it was established. Maintaining the trust of members of the public is integral to
In Dublin on 29 September 2015, African delegates at the ESOMAR Congress 2015 decided to form a pan-African market research, social research and opinion polling organisation. On 22 October 2015 an online meeting of interested parties was held to discuss